Market Expansion
New Markets. New Revenue.
I have led market entry into North America, Australia, the EU, and the UK, and helped companies define and execute expansion into new verticals, customer segments, and geographies.
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Strategic Growth Consulting
Growth that is
built to scale,
not hoped for.
I help later-stage logistics, omnichannel, and commerce-tech companies unlock their next phase of growth through market expansion, sharper GTM execution, strategic partnerships, and revenue function alignment. Twelve years of operator experience. Repeatable results across multiple organizations.
12+
Years in Logistics
& Commerce
& Commerce
$500M+
In Commercial
Value Created
Value Created
4
Companies Scaled
Across Roles
Across Roles
600%+
Contract Value
Growth at Pipe17
Growth at Pipe17
Available for Engagements
Operator background across
Easyship
Port Logistics Group/Whiplash
Ryder Supply Chain
Pipe17
Advisor to
Malomo
Loop Returns
Pipe17
Two Boxes
The Problem I Solve
Most growth problems are not about effort. They are about architecture.
Later-stage companies often hit a ceiling not because the team is not working hard enough. The go-to-market model, ICP definition, partnership engine, or revenue org design has not evolved to match where the business needs to go next.
That is the work I do. I bring operator-level experience across the full commercial stack: sales, marketing, partnerships, customer success, product alignment, and strategy. I help companies build the architecture that makes growth predictable.
My operator backgroundHow I Help
Six growth levers. One integrated strategy.
The highest-impact work I do lives at the intersection of commercial strategy and operational reality. Here is where I focus.
GTM Strategy
Sharper Go-To-Market.
From ICP definition and messaging architecture to channel strategy and pipeline structure. I help companies stop selling to everyone and start winning the right customers, faster.
Learn morePartnerships & Alliances
Revenue Through Relationships.
I have built partnerships and alliances organizations from scratch and scaled them into meaningful revenue engines. From ecosystem strategy to partner enablement and cross-sell programs.
Learn moreRevenue Leadership
Build the Revenue Engine.
I have led revenue functions across sales, marketing, partnerships, and customer success, and helped companies restructure and align these functions to drive compound growth.
Learn moreICP Expansion
Grow Your Addressable Market.
Helping companies rigorously evaluate who they should be selling to next: new customer profiles, adjacent verticals, upmarket motion. I then build the commercial model to capture it.
Learn moreExecutive & Board Advisory
Strategic Perspective at the Top.
Pattern recognition from building and scaling across multiple companies, verticals, and functions, available to leadership teams and boards navigating inflection points and strategic decisions.
Learn moreWho I Work With
Built for operators at growth-stage and later-stage companies.
I work with founders, CEOs, CROs, COOs, and heads of strategy at companies that have proven product-market fit and are ready to scale intelligently. My deepest experience is in:
See Who I HelpIndustry
Third-Party Logistics (3PL)
3PLs transitioning to tech-enabled models, entering new verticals, or trying to grow their ecommerce and omnichannel book of business.
Industry
Omnichannel Commerce
Brands and platform companies navigating the complexity of direct-to-consumer, wholesale, retail, and marketplace operations at scale.
Industry
Logistics Providers
Carriers, freight, last-mile, and supply chain companies building commercial capability, expanding market presence, or pursuing strategic growth initiatives.
Industry
Ecommerce SaaS
Commerce technology companies: OMS, iPaaS, WMS, post-purchase, and returns platforms, looking to sharpen GTM, move upmarket, or scale through ecosystem partnerships.
Selected Impact
The same playbook, applied across multiple companies.
Growth is not a one-time event. Here is what that looks like in practice.
Easyship, Head of Revenue, North America
Scaled North American operations from first hire to 60+ people and nine-figure revenue.
As the first North American employee, built out the sales, partnerships, and customer success functions. Led expansion into Australia, the EU, and the UK markets. Grew the business to a nine-figure top-line revenue in under three years.
60+
Team built
9-Fig
Revenue in <3 yrs
3
New markets entered
Port Logistics Group, SVP E-Commerce
Transformed a traditional 3PL into a tech-enabled omnichannel provider. Exit to Ryder for ~$500M.
Led the commercial and operational transformation following the Whiplash acquisition, building a product team, partnerships org, and expanded engineering and CS functions. Drove omnichannel ecommerce from single-digit to over 50% of company revenue.
50%+
Revenue from omnichannel
~$500M
Exit to Ryder
<2 yrs
Transformation timeline
Ryder Supply Chain Solutions, Group Director
Built partnerships and alliances that enhanced revenue, enabled cross-sell, and improved customer conversion.
Led ecommerce partnerships and alliances programs, supported corporate development in evaluating reverse logistics acquisitions, and drove GTM initiatives across ecommerce and last-mile divisions.
Fortune 500
Scale organization
M&A
Diligence supported
Pipe17, Chief Revenue Officer
Repositioned the company upmarket and drove 600%+ growth in average contract value.
Led the strategic transition from commerce iPaaS to order orchestration and order management platform. Shifted commercial focus upmarket to enterprise organizations and rebuilt the GTM motion to match the new positioning.
600%+
ACV growth
Enterprise
Market repositioning
The Difference
Why serious companies work with me.
There are a lot of consultants. Very few have done the actual operator work at the scale and depth I have.
Operator, Not Just Advisor
I have held revenue-responsible roles: Head of Revenue, SVP, Group Director, CRO. I have built teams, owned P&Ls, and lived with the consequences. That changes the quality of the advice.
Repeatable Playbook
The same core levers: market expansion, ICP refinement, GTM alignment, partnership engines, revenue org design, have driven results across Easyship, PLG, Ryder, and Pipe17. Pattern recognition is the asset.
Deep Ecosystem Fluency
I know the logistics, 3PL, ecommerce, and commerce-tech ecosystem at a level most advisors do not. I understand the technology stack, vendor landscape, buyer behavior, and where the leverage points lie.
Full Commercial Stack
I have led or been deeply involved in sales, marketing, partnerships, customer success, and product alignment, which means I can see how these functions interact and help companies build toward integrated commercial performance.
Executive-Level Strategic Clarity
Board advisory, M&A diligence, corporate development support. I have worked at the highest levels of strategic decision-making at Fortune 500 scale and growth-stage companies simultaneously.
Bias Toward Action
I build strategies that are implementable. I do not deliver decks that sit in folders. The work is designed to create momentum, move fast, and produce outcomes your team can build on.
Advisory Roles
Trusted advisor to companies building the future of commerce.
In addition to direct consulting engagements, I have served as a board advisor to high-growth ecommerce and logistics ecosystem companies, providing a strategic perspective on GTM, partnerships, and commercial execution.
These advisory relationships give me a continuously updated view of what is working across the ecosystem, which directly benefits my consulting clients.
Advisory PerspectiveMalomo
Post-Purchase Experience
Loop Returns
Returns Management
Pipe17
Order Orchestration
Two Boxes
Returns Logistics
Ready to Grow?
Let's talk about your next phase of growth.
If your company is navigating a growth inflection point: new markets, GTM realignment, partnerships, or a commercial transformation, I would like to understand your situation and see if there is a fit.