Industries & Audiences
I understand your business
because I have helped build one like it.
I work exclusively with companies in logistics, omnichannel commerce, and commerce technology. Not because I have to, but because that is where my operator experience lives and where I add the most value.
Ideal Fit
Who gets the most from working with me.
The most valuable engagements share a few traits. If these sound familiar, we should talk.
Later-Stage Momentum
You have product-market fit. You have revenue. You need to scale it strategically, not just push harder on what already exists.
Commercial Complexity
Your growth challenge involves multiple functions: sales, marketing, partnerships, CS. It requires someone who can see and work across all of them.
A Real Decision Maker
You are a founder, CEO, CRO, COO, or head of strategy, with the authority to make decisions and the desire to act on them.
Domain Alignment
You operate in logistics, 3PL, omnichannel commerce, or ecommerce SaaS. My experience is in your world, which means the learning curve is near zero.
Segment 01
Third-Party Logistics (3PL) Providers
The 3PL industry is at a genuine inflection point. The best providers are no longer just warehouse operators. They are becoming a technology-enabled commerce infrastructure. But the path from traditional 3PL to modern omnichannel provider is not straightforward, and most 3PLs lack the commercial leadership to navigate it.
I helped lead exactly this transition at Port Logistics Group, taking the company from a traditional 3PL to a tech-enabled omnichannel and DTC provider with over 50% of revenue from ecommerce, ahead of a near-$500M exit to Ryder.
Common Growth Challenges
Where I Add Value
Common Growth Challenges
Where I Add Value
Segment 02
Omnichannel Commerce Companies
Omnichannel commerce is hard to execute well, and the commercial challenges are just as complex as the operational ones. Managing growth across DTC, wholesale, retail, and marketplaces simultaneously requires a different kind of strategic thinking than most pure-play ecommerce businesses need.
My work at Port Logistics Group, Ryder, and as an advisor to commerce technology companies has given me a deep view of the omnichannel ecosystem from multiple angles: logistics provider, technology platform, and strategic advisor.
Segment 03
Logistics Providers
Carriers, freight, last-mile, and supply chain companies are under enormous commercial pressure. Customer expectations are higher, ecommerce growth has fundamentally changed demand patterns, and competition has intensified. The logistics providers that will win are those that build better commercial capabilities faster.
I bring the rare combination of deep supply chain operational knowledge and strong commercial and partnerships experience, having worked inside some of the largest logistics companies in North America, as well as high-growth startups disrupting the same space.
Common Growth Challenges
Where I Add Value
Common Growth Challenges
Where I Add Value
Segment 04
Ecommerce SaaS & Commerce Technology
Commerce technology: OMS, iPaaS, WMS, post-purchase, returns, and last-mile tech is a crowded space. Standing out requires both clear commercial positioning and a genuine partner ecosystem. Most SaaS companies in this space underinvest in both.
As CRO at Pipe17 and as a board advisor to Malomo, Loop Returns, Pipe17, and Two Boxes, I have worked inside and around these companies long enough to understand their specific commercial challenges. I know the buyer, the ecosystem, and what it takes to grow in this market.
Honest About Fit
When I am probably not the right fit.
I would rather be direct upfront than waste your time or mine.
Early-Stage Startups
If you are pre-revenue or very early-stage, you probably need a different kind of advisor, someone who specializes in early product-market fit and seed-stage growth mechanics.
Non-Commerce Industries
My experience is specifically in logistics, supply chain, ecommerce, and commerce technology. I am not the right advisor for healthcare, fintech, or other verticals where I do not have deep domain experience.
Tactical Execution Only
If you need someone to manage a marketing campaign, write content, or do execution-level work without strategic oversight, I am probably over-qualified and under-suited for the engagement.
Recognize Your Company?
If your business fits, let's have a real conversation about growth.
Tell me where you are, where you want to go, and what is in the way. I will tell you directly whether and how I can help.